Gold Coast holiday home managementPool homes, penthouses and a rooftop worth flying for.
From Miami to Kirra, Gold Coast guests fly in for one thing they can't get at home. We find that thing in your home, film it and put it in front of the right people.
By Tom Antonie, CEO and co-founderUpdated 11 November 20266 min read- Accounts reached by one Riviera ad campaign in a week
- 2,614
- Instagram views of one Riviera Reel
- 4,248
- RISE, above Kirra
- 761 m²
- Airbnb host rating, 4,210 reviews
- 4.91
Good Gold Coast holiday home management starts with the one thing that makes your home worth the flight. A private rooftop pool, a canal, a beach at the end of the street. We build the photos, films, ads and pages around that thing, then price every night from real bookings.
How Lively manages holiday homes
Riviera, Miami. The private rooftop pool. · Riviera, Miami
Every Gold Coast home needs one clear reason to book
Gold Coast guests have plenty of choice. They choose quickly, often on a phone, so a home needs a reason that is obvious in one photo.
For Riviera in Miami, that reason is a private rooftop pool with an outdoor table above Miami Beach. We directed the photos and films around it, from drinks on the roof to the walk to Burleigh and Nobby Beach. Everything else in the campaign grows from that one idea: the order of the listing photos, the first line guests read, and which films we make next. If your home has a canal, a view or a pool, that is where we start too.
Riviera, Miami
Ads that lead straight to dates and prices
A good film is only half the job. We turned three of Riviera's Reels into paid ads, with one campaign to find new guests and another to follow up with people who had already shown interest. Ads ran in feeds and in full-screen Stories and Reels.
Every ad leads to Riviera's own page, where guests can check live dates and prices. In its first week, 3 to 9 November 2026, the new-guest campaign reached 2,614 accounts. We then check which films lead people through to the page, and put more behind those.
Where every Riviera ad leads
RISE, Coolangatta
A penthouse like RISE is booked by conversation
RISE has five king suites, a private rooftop pool and 761 square metres above Kirra. A home like that is not booked with one tap. Groups ask questions first.
So RISE is booked by enquiry. Its own Reel now runs in an enquiry campaign aimed at Melbourne, Sydney and Brisbane, and our guides compare it with Riviera so guests understand the difference. When a group asks, the team talks through their dates, numbers and plans before anything is confirmed. Guests who want a different kind of stay can be pointed to Riviera instead, so the interest isn't lost.
The Beachside House, Burleigh Heads
Pool homes near the beach, made for families
Not every Gold Coast home is a penthouse. Many of our guests are families and groups who want a pool, a backyard and a short walk to the sand, in places like Burleigh Heads, Mermaid Waters and Palm Beach.
Our guides meet those guests while they plan. The large-group guide and the private-pool guide both show real homes and link straight to their pages. In October, a shared Gold Coast 500 campaign put RISE and The Beachside House in front of people heading to the race. Events like that give a family home a fresh reason to be seen.
Our Gold Coast group guide
Guss, director and co-founder
Owners who live away still see everything
Many Gold Coast owners live somewhere else. That is why our owner portal matters. Your bookings, the costs for your home, your statements and your questions sit in one place on your phone.
A portfolio manager organises cleaning, linen, pool care and trades around the calendar, with our founders, Guss and Tom, close by. When something needs a decision, you hear about it. And when you want to come up yourself, you can plan your own stay around the bookings, right there in the portal.
Ask a question, see the answer
A private dinner at a Lively home
Your attention to details and to us was the best we’ve ever experienced - exceptional service and an exceptional stay.
Riviera and RISE, as guests saw them
Real posts and Reels from our Gold Coast campaigns, published on Instagram and used in ads. They show the same idea each time: lead with the one thing guests can't get at home, then send them to a page where they can book. Each one opens where it was published.
Own a pool home or penthouse on the Gold Coast?
Tell us about the home and the weeks you want to keep. We'll come back with the reason to book we'd build around, a gross earnings range and a launch plan.
Photo: Musk Creek, Flinders. The view to Western Port.
Before you go
Questions owners ask about the Gold Coast
Which parts of the Gold Coast do you cover?
We look after homes from Miami and Burleigh Heads to Mermaid Waters, Palm Beach, Currumbin and Coolangatta, and on the Tweed Coast. Ask us about your suburb.
Do I need to follow local short-stay rules?
Rules can depend on your building, your strata and your council. We'll talk them through with you for your home before anything is listed, and you should check them for your own property too.
Can you market a home that is booked by enquiry only?
Yes. RISE is booked by enquiry. Its campaign leads to an enquiry page, and the team talks with each group about dates and plans before a booking is confirmed.
Can I still use my holiday home?
Yes. You choose the weeks you want to keep before we open the calendar, and you can plan your own stays later through your owner portal. We build the earnings range around the dates you actually make available.
How do you set the price for each night?
Our own pricing model, PricingHub, estimates each night from real bookings at your home and at similar homes, then adjusts for how busy the date is. Your portfolio manager sets the actual rate and checks your own rules, like your lowest nightly price, before it goes live.
What does management include?
Getting the home ready, including styling advice and photography. Marketing, from films and social content to paid campaigns. Pricing every night. Talking with guests before, during and after their stay. Organising cleaning, linen, maintenance and trades. Your owner portal and monthly statements.
What will it cost?
Your proposal sets out the management fee, what it includes and any other costs for your home, so you can see the whole arrangement before you decide. We don't publish one fee for every home, because homes need different work.
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How we worked this out
Riviera's Reel views are Instagram views, read on 10 November 2026, and include repeat plays. The 2,614 accounts reached is for the named new-guest ad campaign from 3 to 9 November 2026, not for one Reel, and it is not a booking count.
Instagram figures come from Lively's own Instagram Insights: 11 October to 9 November 2026 for the 30-day figures, and the 12 months to 8 November 2026 for the yearly one. Views include repeat plays. Creator Reel views are the public counts we read on 10 November 2026.
Pricing figures come from PricingHub, our own pricing model, worked out on 10 November 2026. It started from 22,084 booking records and kept the 20,426 confirmed bookings with a clear nightly price, across 248 homes from the three holiday rental businesses in our group. We keep the example home's name private.
This guide explains how we work. It is not an earnings forecast or a promise of bookings for your home, and every figure is gross, before any costs.